California Voters Heavily Favor GE Food Labeling Initiative, Poll Shows

September 27, 2012 - Oakland, Calif. – In a statewide poll released today, more than 60 percent of registered California voters support a November ballot initiative called Proposition 37 to require disclosure on the label whenever fresh fruits and vegetables and processed foods have been produced with genetically engineered ingredients.

“This poll is consistent with other research showing that the vast majority of Californians, Republican, Democrat, young, old and from every conceivable background believe it’s their right to know what’s in the food they buy,” Environmental Working Group president Ken Cook said. “However, there are some who no longer believe giving the customer what they want is somehow good for business. Companies like Kellogg, Nestle and Coca-Cola have allied themselves with multinational pesticide corporations in an effort to deny their customers the information they clearly want -- as this poll shows.”

The survey, commissioned by the University of Southern California and the Los Angeles Times, polled more than 1,500 voters from all backgrounds, age groups and geographic areas.  In related news, more than 2,100 public health, environmental, labor, consumer organizations, food makers, elected leaders, academics, chefs and faith-based groups from across California have endorsed Prop 37.

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